Van Gogh Alive Vienna (2022)

“Van Gogh Alive” is a multimedia exhibition that showcases the works of the renowned Dutch painter Vincent van Gogh in an immersive and interactive way. The exhibition combines high-resolution projections, soundscapes, and other multimedia elements to create an engaging and dynamic experience for visitors.

Rather than simply displaying physical paintings on walls, “Van Gogh Alive” utilizes technology to bring Van Gogh’s art to life. The exhibition often projects his paintings, sketches, and drawings on large screens, walls, and even floors, accompanied by synchronized music and ambient sounds that enhance the emotional impact of the artworks. Visitors can walk through the exhibition space, surrounded by moving images of Van Gogh’s masterpieces.

The exhibition aims to provide a different perspective on art appreciation, allowing visitors to engage with the artwork in a more interactive and immersive manner. “Van Gogh Alive” has gained popularity due to its innovative approach to showcasing art and attracting a wide range of audiences who might not have been as interested in traditional art exhibitions.

And I must say it is effective in this effort.

We, as a family, enjoy going to exhibits and visiting museums no matter which type, be it permanent or temporary, not just in Vienna but whichever city we go to. I prepped the kids about going to Van Gogh Alive a few weeks prior. Our daughter has always wanted to go to Amsterdam to see Van Gogh’s museum there. But the pandemic has gone longer than expected, we have been really careful about going out and about, and thank goodness we haven’t contracted COVID until now. Even in this exhibit, everyone was encouraged to wear masks.

Maybe she didn’t understood well, but our daughter was surprised that the venue was in Vienna’s 22nd district – she taught we’re gonna go to the airport and actually to Amsterdam for the exhibit! 😀 While the display was far too small compared to Amsterdam’s, she did enjoy it.

Why Visit

Visiting a “Van Gogh Alive” exhibit, or any immersive art exhibition, can be a captivating and unique experience for several reasons:

1. Immersive Engagement: Unlike traditional art exhibitions where you observe static artworks on walls, “Van Gogh Alive” offers an immersive environment where you can walk through, surrounded by moving images, projections, and sounds that bring the artworks to life. This level of engagement can help you connect with the art on a deeper level.
2. Interactive Learning: These exhibits often provide interactive elements that allow you to learn more about the artist’s life, techniques, and the historical context behind the artworks. You can gain insights into Van Gogh’s creative process and his significance in art history.
3. Sensory Experience: The combination of visual projections, music, and sounds creates a multi-sensory experience that enhances the emotional impact of the artworks. It can be a powerful way to experience art in a more visceral and emotional manner.
   

   

   

   

   
4. Access to Rare Artworks: Some “Van Gogh Alive” exhibits might include artworks that are rare or difficult to access in traditional museums. This gives you the chance to see a wide range of Van Gogh’s works in one place.
5. Appeal to a Diverse Audience: Immersive exhibits like these tend to attract a wide range of people, including those who might not usually visit art museums. The interactive and modern approach can make art more accessible and enjoyable for different age groups and interests.
6. Memorable Experience: The unique nature of the exhibition can create lasting memories. It’s an opportunity to see familiar artworks in a new light and create a personal connection with them.
7. Photo Opportunities: These exhibits are often designed with visually striking displays, making them great places to take photos that capture the essence of the experience.

8. Family-Friendly: The interactive and dynamic nature of the exhibition can make it a great outing for families, as it can engage children and adults alike.

Immersive Sunflower Room

The “Immersive sunflower room” at the Van Gogh Alive exhibit takes inspiration from Van Gogh’s “Sunflowers” series consists of several paintings depicting vibrant and expressive arrangements of sunflowers in vases. One of the most famous paintings in this series is “Sunflowers in a Vase,” also known as “Vase with Fifteen Sunflowers.” Created in 1888, this artwork showcases Van Gogh’s distinctive style and his fascination with color and texture.

The sunflower room is fully contained in glass walls and ceilings, a mirrored room full of sunflowers creating a beautiful backdrop for photos.

Van Gogh’s Bedroom

Take the chance to walk into a life-sized replica of “Van Gogh’s Bedroom,” one of his most well-known works of art. “The Bedroom” is a series of three paintings created by the artist between 1888 and 1889. The series depicts the interior of his bedroom in the Yellow House in Arles, France, where he lived for a period of time. Each painting offers a slightly different perspective on the same subject, showcasing Van Gogh’s exploration of color, composition, and emotion.

Location : METACube

The exhibit was housed at the 2200m² METACube at Vienna’s 22nd district. It’s a solid all-purpose hall within the METAStadt. (Dr. Otto-Neurath-Gasse 3, 1220 Wien)

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